Headlines often fail for obvious reasons such as sensationalism or grammatical errors. But they may have more subtle problems. Journalist John Kroll says that some editors seem determined to make the titles of newspaper articles “as anticlimactic as possible”:
“One of The Plain Dealer’s early experiments in narrative was titled ‘Losing Lisa.’ There’s a reason Disney didn’t name a movie Losing Bambi’s Mom.”
© 2013 Janice Harayda. All rights reserved.