You see hundreds or thousands of book covers — at least in your peripheral vision — every time you enter a bookstore or library, and they probably influence what you pick up and maybe buy or take to the checkout desk. But how much do you really know about why they work or don’t work?
Last week I wrote about why Katha Pollitt’s new essay collection, Learning to Drive, is a good book with a cover that doesn’t serve it well (Oct. 16 and 17). Tomorrow I’ll consider the cover of Elizabeth Matthews’s picture book about Coco Chanel for ages 4 and up, Different Like Coco, which I reviewed on Oct. 21 www.oneminutebookreviews.wordpress.com/2007/10/21/ and also liked. This book is undoubtedly one that the judges for the 2008 Caldecott Medal will look at when they meet to select the winners in January, partly because there are so few good picture-book biographies for children under age 9 that the American Library Association www.ala.org rarely has a chance to honor them. What might the Caldecott committee say? Good cover or bad? Can you give three reasons why the cover works or doesn’t? Check back tomorrow to see if your reasons agree with mine.
(c) 2007 Janice Harayda. All rights reserved.
When critics get together, they never say, “You can’t judge a book by its cover.” If you get more than 500 books a week from publishers — as the editors of major book-review sections do – you know that a cover can tell you a lot. It can tell you whether a book technothriller (look for the metallic Stealth bomber) or a romance novel (look for the bare-chested man with hair longer than yours) and whether a book is a Library of America edition of a classic (black and white) or a “Complete Idiot’s Guide” to the Bible or Tantric sex (orange and white). And covers are becoming more important as the publishing industry becomes ever-more market-driven.
So there’s a new section called “Cover Story” at the end of some reviews on One-Minute Book Reviews that comments on especially strong or weak covers. The first dealt with the cover of Rebecca Gowers’s first novel, When to Walk www.oneminutebookreviews.wordpress.com/2007/10/02/. These occasional remarks follow the reviews — instead of appearing in the text — because authors typically have little or no control over their covers. If the writers are lucky, publishers will listen to their views about them. But often they are unlucky. Do you think that the authors of books marketed to women really like those pink covers that publishers put on so many of them?
© 2007 Janice Harayda. All rights reserved.