When critics get together, they never say, “You can’t judge a book by its cover.” If you get more than 500 books a week from publishers — as the editors of major book-review sections do – you know that a cover can tell you a lot. It can tell you whether a book technothriller (look for the metallic Stealth bomber) or a romance novel (look for the bare-chested man with hair longer than yours) and whether a book is a Library of America edition of a classic (black and white) or a “Complete Idiot’s Guide” to the Bible or Tantric sex (orange and white). And covers are becoming more important as the publishing industry becomes ever-more market-driven.
So there’s a new section called “Cover Story” at the end of some reviews on One-Minute Book Reviews that comments on especially strong or weak covers. The first dealt with the cover of Rebecca Gowers’s first novel, When to Walk www.oneminutebookreviews.wordpress.com/2007/10/02/. These occasional remarks follow the reviews — instead of appearing in the text — because authors typically have little or no control over their covers. If the writers are lucky, publishers will listen to their views about them. But often they are unlucky. Do you think that the authors of books marketed to women really like those pink covers that publishers put on so many of them?
© 2007 Janice Harayda. All rights reserved.
