The Ethics of Book Blurbing: What’s OK and What’s Not? A Survey

George Orwell called blurbs “disgusting tripe.” What do you say?

By Janice Harayda

A publisher who was trying to promote a book once asked the late novelist Beryl Bainbridge for a quote about it. “Just say whatever you want,” she replied. Few novelists might allow publishers such liberties. But blurbs lend themselves to a host of questionable practices, as George Orwell understood when he called them “disgusting tripe.” Authors trade blurbs. Editors pressure writers they edit to provide them for other writers they edit. Commercial services sell blurbs to authors who have no obligation to disclose that they paid for the praise on their dust jackets.

What’s ethical and what’s not? On Saturday I’ll be speaking about the politics of blurbing and reviewing at the Biographers International conference in New York, and I’d love to know your answers to the questions below. On the following survey, a “blurb” means “praise solicited by an author, editor or publisher before the publication of a book” (not praise extracted from a review after it appears). Please answer any or all of the questions that interest you in the Comments below or tweet them to me at @janiceharayda. Thank you!

Is it ethical for authors to:
provide blurbs for books they haven’t read?
trade blurbs with other authors?
charge a fee for providing a blurb?
accept non-cash favors (such as sex, gifts or meals) in exchange for blurbs?
provide blurbs for authors edited by their editor or represented by their agent?
solicit blurbs from friends, relatives or other groups?
provide blurbs for books they dislike in order to help a friend?

Is it ethical for editors or publishers to:
ask authors whom they publish to provide blurbs for other authors they publish?
add exclamation points or other punctuation to blurbs?
take blurbs out of context in ads – for example, by using only a few words from a long blurb?

Is it ethical for journalists and bloggers to:
quote from a blurb without saying who gave the blurb – for example, by using phrases like “has been compared to” without saying who made the comparison?
review books for which they provided blurbs?

You may also want to read “Backscratching in Our Time,” a long running series on One-Minute Book Reviews that calls attention to authors who praise each other’s books in blurbs or elsewhere.

Janice Harayda is an award-winning journalist and novelist who has been the book editor of the Plain Dealer in Cleveland and a vice-president of the National Book Critics Circle.

(c) 2013 Janice Harayda. All rights reserved.

Thar She Blows! A Twitter Chat About ‘Moby-Dick’ on Friday, Jan. 25

Follow #classicschat on Twitter to learn about Moby-Dick and other classics

Want to learn more about classics you have — or haven’t — read? I’ll be co-hosting a Twitter chat about Moby-Dick on Friday, Jan. 25, at 4 p.m. ET/9 p.m. GMT with Kevin Smokler, author of the forthcoming essay collection, Practical Classics: 50 Reasons to Reread 50 Books You Haven’t Touched Since High School. We’ll be joined by Christopher Routledge, who is working with the editor of Power Moby-Dick: The Online Annotation to produce a handsome, annotated limited edition of Herman Melville’s novel as part of a marathon reading event at the Merseyside Maritime Museum in Liverpool, England, in May 2013. The Moby-Dick chat this week is the first in a series of monthly Twitter conversations about fiction and nonfiction classics at #classicschat.

Ethics Go on Vacation in Nancy Pearl’s ‘Great Summer Reads’ for NPR

[Update, May 24: After this post appeared, NPR acknowledged Nancy Pearl’s conflict of interest in a note that appears at the top of her post at http://bit.ly/NPRconf.]

A librarian doesn’t tell listeners about her financial ties to one of her “great summer reads”

By Janice Harayda

You expect some objectivity when you tune into a report on books by a regular commentator on NPR. You know that authors who appear on a broadcast are usually there to promote their work and gain financial benefits. But you assume that an experienced host or commentator will provide the professional distance needed to maintain credibility for the nationwide network of radio stations.

Think again. The latest meltdown of ethics at NPR involves the librarian Nancy Pearl, the author of Book Lust and a regular commentator for the network. In January Pearl drew fire from independent booksellers when she said she had signed a deal with Amazon to write the introductions and other material for about six novels a year in series called “Book Lust Rediscoveries.” She just made that situation worse.

Today Pearl released on the NPR website and on its “Morning Edition” a list of seven “great summer reads” from among the thousands of books that will appear this spring or summer. And – you guessed it – one of her favorites is the first book in the series from which she stands to make money under her Amazon deal. Equally disturbing is her failure to spell out her conflict of interest clearly. Pearl says coyly on the NPR site that A Gay and Melancholy Sound is “the first book brought back into print as part of the Book Lust Rediscoveries series.” She doesn’t mention her financial link to it.

This lack of disclosure betrays the trust of the millions of people who tune in to “Morning Edition” and other NPR shows. It may also violate Federal Trade Commission disclosure rules. The FTC rules say that bloggers or online endorsers must disclose “the material connections they share with the seller of the product or service.” Pearl appears to have a “material connection” to Amazon (“the seller of the product” she endorsed) that she did not disclose. And it’s hard not to wonder if that isn’t exactly what the online retailer was hoping for when it signed her to a deal.

Pearl’s failure to tell the full story of her involvement with A Gay and Melancholy Sound seems also to flout NPR ethics codes. Those guidelines note that “partial truths can inflict great damage on our credibility, and stories delivered without the context to fully understand them are incomplete.” Pearl has told NPR listeners a partial truth about her “great summer reads,” and NPR should respond by amending its website and broadcasting a correction about her financial tie to a product she enthusiastically recommended. NPR can foster only cynicism about its work by asking people to believe that from among the thousands of books Pearl could have chosen, one her seven favorites is the one most likely to put money in her pocket.

Janice Harayda is an award-winning journalist and former book editor the Plain Dealer in Cleveland. You can follow Jan (@janiceharayda) on Twitter by clicking on the “Follow” button in the right sidebar.

© 2012 Janice Harayda. All rights reserved.
www.janiceharayda.com

Pulitzer Nominee Helped a Juror Who Chose Him as a 2012 Finalist

Pulitzer juror Michael Cunningham received help at least twice in his career from Denis Johnson, a novelist he helped select as a 2012 fiction nominee (the term the awards sponsor prefers to “finalist”). Details appear in this update to yesterday’s post defending the Pulitzer Prize Board’s controversial decision to give no fiction award this year.

In Defense of the Pulitzer Board’s Decision to Give No 2012 Fiction Prize

Update, Thursday, 2:50 p.m.: I’ve learned since writing this post that when juror Michael Cunningham was an unknown, nominee Denis Johnson helped to launch his career by providing a blurb for his first novel, Golden States (Crown, 1984). Johnson helped Cunningham again more recently by allowing Cunningham to reprint his work in an anthology he edited, Land’s End: A Walk in Provincetown (Crown, 2002). Juror Maureen Corrigan says in today’s Washington Post that the jurors “unanimously agreed” on the books they nominated for the 2012 Pulitzer Prize for fiction. If she is right, Cunningham failed to recuse himself from the judging as would be required by many other awards, including the National Book Critics Circle awards. Cunningham’s conflict of interest in promoting the career of someone who promoted his work is all the more reason why the Pulitzer Prize Board acted correctly in rejecting Johnson. Jan Harayda 

The Pulitzer board angered people when it gave no fiction award Monday, but it made the right call

By Janice Harayda

My newspaper nominated me for a Pulitzer when I was the book critic for the Plain Dealer, and I didn’t win. Many of my colleagues who have done worthy work have failed to earn a medal. And Pulitzers have often gone to books that, as a critic, I saw as less deserving than those that went unrecognized.

So I know that the loss of a prize can hurt. And I know that the Pulitzer Prize Board, the ultimate arbiter of the awards, has at times appeared to wield its power with the neutrality of a Soviet-era figure-skating judge.

But the board made the right call when it said on Monday that for the first time in 35 years, it would give no fiction prize, a decision that caused an uproar in the publishing industry. Choosing a winner sounds straightforward: Every year a three-member Pulitzer jury selects three finalists for the award, and from among those nominations, the Pulitzer board picks a winner. Or it rejects all candidates and gives no prize. That’s what happened Monday when the board declined without explanation to give a medal to any of the jury’s choices: Denis Johnson’s Train Dreams, David Foster Wallace’s The Pale King, and Karen Russell’s Swamplandia!, all books by authors much-honored for their work.

The torrent of protests that followed gushed with the strongest force from publishers and others who would have profited from the sales bump the award provides. One of the more bizarre outbursts came from Ann Patchett, the novelist and Nashville bookseller. Patchett said in a New York Times op-ed piece that  she “can’t imagine” a year that had more “need” of a fiction Pulitzer even though none was given in 1941 when Pearl Harbor was bombed.

Was the board’s decision so terrible? Consider the books nominated by the jury. Johnson’s Train Dreams is a long short story that appeared in the Paris Review, that had about 50 pages when reprinted in a PEN/O. Henry Prize anthology, and that its publisher repackaged to look like a novel by using a large font. Foster Wallace left The Pale King unfinished, and his editor, Michael Pietsch, completed it after his death. Russell’s Swamplandia!, the strongest candidate, is a B/B-minus novel substantially less deserving of an award than many previous winners.

Whatever their merits, these three books comprised a seriously flawed shortlist. Should the board have honored a single short story by Johnson, however good, when it gave the Pulitzer to an entire book full great ones in The Stories of John Cheever? Should it have rewarded Foster Wallace for a novel written partly by someone else? Should it have given a medal to Russell’s B/B-minus book instead of to the A/A+ work that a Pulitzer implies?

Choosing any of those books would have had drawbacks that outweighed benefits such as a sales boost for the winner. Rewarding unworthy books fosters cynicism among readers and devalues literary prizes. In this case, it would also have lent the imprimatur of the board to nominations that seemed almost willfully perverse, given that the list ignored a host of more deserving candidates, including Edith Pearlman’s Binocular Vision (a National Book Award finalist that won the National Book Critics Circle prize for fiction) and Pulitzer winner Steven Millhauser’s We Others (which won the Story Prize for short fiction).

Ann Patchett rightly notes that reading fiction matters because it allows us to imagine lives other than our own. But no evidence shows that the failure to award a Pulitzer will keep people from doing that. On the contrary, research has found that by adulthood, people generally have a habit of reading or they don’t. Those who have it won’t give it up because the Pulitzer board fails to pick a winner. They will instead get literary recommendations from friends, bookstores and libraries, reviews in print and online, and other sources. That process will lead some people to fiction they will enjoy more than the three books nominated by the Pulitzer jury. For that, we should be grateful.

Janice Harayda is a novelist and award-winning journalist who has been the book columnist for Glamour, the book editor and critic for the Plain Dealer in Cleveland, and vice-president for awards of the National Book Critics Circle. You can follow her on Twitter by clicking on the “Follow” button.

(c) 2012 Janice Harayda. All rights reserved.

Next Week — ‘Under a Cruel Star,’ A Classic Memoir of Totalitarianism

Critics have hailed Heda Kovály’s Under a Cruel Star as a modern classic about one woman’s experiences first under Nazis and later under Stalinist tyrants who falsely accused her husband of treason and executed him along with his co-defendants in an infamous show trial. Alfred Kazin wrote when the memoir first appeared in America more than 30 years ago that “it is written with so much quiet respect for the minutiae of justice and truth that one does not know where and how to specify Heda Kovály’s splendidness as a human being.” One-Minute Book Reviews will have a review of the book next week.

Coming Saturday – ‘Frog and Toad Are Friends’ Reconsidered

It’s April, and Frog thinks Toad should get out of bed and have fun with him. Toad has other ideas in Frog and Toad Are Friends, the first book in an award-winning series about a pair of amphibian best friends who enjoy gentle pleasures such skipping through meadows and swimming in a river near their neo-Victorian cottages. One-Minute Book Reviews will have a review of Arnold Lobel’s modern classic on Saturday.

Ishmael Beah Foundation Didn’t File Tax Returns for 3 Years, IRS Says / Revokes Exemption for ‘A Long Way Gone’ Author’s Group

The author of a bestseller billed as a “memoir” of a former “child soldier” may face thousands of dollars in penalties

By Janice Harayda

For years reporters have faulted the accuracy of some of the claims made by Ishmael Beah in his bestseller, A Long Way Gone. Now the Internal Revenue Service has faulted Beah’s fund-raising arm, the Ishmael Beah Foundation (IBF), for failing to comply with tax regulations.

The Internal Revenue Service revoked the tax-exempt status of the foundation after the IBF failed to file the required IRS Form 990 or 990-EZ for three years in a row, according to Guidestar, a leading provider of information on charities. Guidestar warns potential donors: “This organization’s exempt status was automatically revoked by the IRS for failure to file a Form 990, 990-EZ, 990-N, or 990-PF for 3 consecutive years. Further investigation and due diligence are warranted.” The IBF could face penalties of up to $10,000 per return ($50,000 if the IRS considers it a large organization) or up to 5 percent of its gross receipts per year, if the foundation hasn’t already paid such fines.

Guidestar’s comment that the foundation needs “further investigation” isn’t likely to surprise anyone who has followed closely the story of A Long Way Gone, a bestseller said to have sold at least 700,000 copies since the Sarah Crichton Books published it in 2007. Sarah Crichton bills Beah’s book as a “memoir” by someone who spent more than two years as a “child solider” after being forced at the age of 13 to join the Sierra Leone army during its civil war with the rebels of the Revolutionary United Front (RUF).

But some of Beah’s most important claims faced challenges from The Australian in Sydney, the Village Voice in New York, Sierra Eye in Sierra Leone, and other media. The questions raised by the book or news reports on it include:

Was Beah a “child soldier” and, if so, for how long? Beah says he fled his village and joined his government’s army after attacks occurred in his region in 1993. The attacks actually took place in 1995, the Australian learned from published reports and interviews in Sierra Leone. That would mean Beah was a soldier for much less time than he says. “Instead of being a child soldier for two years from the age of 13 he may for instance have been one for two months at 15, which at that time would have been too old to be technically considered a ‘child soldier’ under UN provisions outlawing the use of under-age combatants,” reporters for the Australian said. (The use of children under the age of 18 as soldiers was generally outlawed in 2002, when a multinational treaty raised the previous standard of 15 years set by the Geneva Conventions.)

Did Beah fabricate or embellish events? In a dramatic scene in A Long Way Gone, Beah says that a fight killed six people at a UNICEF-run refugee camp in Freetown, Sierra Leone, after he arrived there as a refugee. UNICEF found no evidence that such a fight occurred, a spokesman told the Village Voice. Others have asked whether Beah sensationalized his story to please reporters, human rights activists, his editor, or Laura Simms, a professional storyteller whom he calls his “adoptive mother.” Those who have had questions include Neil Boothby, a distinguished scholar on children and war at Columbia University. “My take on this from the beginning was: There was some kind of exaggeration,” Boothby told Graham Rayman of the Village Voice. “I’ve seen it over and over.” Children of war, he said, “are encouraged to tell the sensational stories.” Residents of Sierra Leone further challenged Beah’s accounts a Sierra Eye magazine article called “A Long Way Gone Is a Long Way From Truth” republished in the Concord Times of Freetown, Sierra Leone, and elsewhere. The Concord Times article requires a subscription, but One-Minute Book Reviews summarized some of the main points.

Are Beah’s parents and brothers alive? In A Long Way Gone Beah says that his parents and two brothers are dead, but his story leaves open the possibility that they may be alive. On the evidence of the book, he believes his parents are dead because he was told by by one man that they were in a house that burned down. When he went to investigate the blaze, he saw “heaps of ashes” but “no solid form of a body inside” in the charred dwelling. This account leaves open the possibility that his parents escaped from the house or that his sole informant was wrong and that they weren’t there at all. And since the publication of A Long Way Gone unconfirmed rumors have circulated that at least one of his brothers may be alive.

Did Beah use composite characters or pass off other child soldiers’ experiences as his own? Beah refused to answer when Rayman of the Village Voice asked if he had used composites or passed off other child soldiers’ experiences as his own. If he wasn’t pretending to have had others’ experiences, why not just say “no”?

Anyone who wants answers to such questions gained another way to ask them last fall. Ishmael Beah (@IshmaelBeah) joined Twitter in October and said tweet to his followers: “I am still trying to figure out what to post! Maybe I should ask you, what it is that you would like me to post on here?” Beah might start by explaining why he didn’t file tax returns for three years. He might also answer the question: How can we trust anything in him book when we can’t trust him to meet one of the fundamental responsibilities of every resident of the United States?

Janice Harayda is an award-winning journalist who has been the book editor of the Plain Dealer in Cleveland and the book columnist for Glamour. You can follow Jan (@janiceharayda) on Twitter by clicking on the “Follow” button in the right sidebar.

Comments on posts on One-Minute Book Reviews must relate directly to their content,  must contain no more than 250 words, and must  be civil.  They must also include a photo avatar, a first and last name, or a link to a site what includes these, unless their author is known to the proprietor of the site. Comments may not violate copyright, libel, defamation or other laws that apply. Any comment that does not meet these tests will be edited or deleted without advance notice.

© 2012 Janice Harayda. All rights reserved.
www.janiceharayda.com

Talk Back to Bizarre Book Titles on Twitter at #talkbacktobooktitles

Ever wonder what publishers were thinking when they came up with book titles like Afterthoughts of a Worm Hunter or Strip & Knit With Style? My former colleague Michael Heaton did when he saw the books in the reject pile of the book editor of the Plain Dealer, and he’s written an amusing riff on their titles for the Cleveland newspaper. Perfect Death, he muses? “Thanks, I’ll pass.” Before the End, After the Beginning? “Make up your mind.” Simon: The Genius in My Basement? “Please let him out.” I’ve started a hashtag on Twitter #talkbacktobooktitles that you can add to tweets that list your responses to odd book titles. (Any takers for Cooking with Poo?) If you send a copy to @janiceharayda, I’ll try to retweet the most entertaining. Please don’t wait until I’m one of The Five People You Meet in Heaven. Provided I get there.

23 British Publishing Euphemisms Decoded by Industry Experts

A tongue-in-cheek glossary from U.K. editors, publishers, authors and agents

By Janice Harayda

The British have a gift for coded speech. Like Southerners who say “Bless your heart” when they mean the opposite, they salt their conversations with euphemisms that only the most credulous tourist would take at face value.

The U.K. publishing industry has its own subset of words and phrases that deflect embarrassing or inconvenient realities. A few appeared in my American-accented “40 Publishing Buzzwords, Clichés and Euphemisms Decoded” and “More Publishing Buzzwords,” which gathered highlights from witty translations submitted at the Twitter hashtag #pubcode last year. Other examples of the British talent for indirection surfaced yesterday in a new wave of definitions at #publishingeuphemisms. Here are some of the best of those late arrivals (a list that excludes a few tweets that gave off an intentional or unintentional whiff of those posted in 2011), followed by the decoder’s name.

“ahead of its time”: “It bombed” Julie Bertagna, author of Exodus and other young-adult novels

“All our focus is on the paperback”: “The hardback tanked” Jonny Geller, literary agent

“eminently marketable”: “This author looks fit” Catherine Fox, author of Angels and Men, Scenes From Vicarage Life and other books

“an exciting new children’s author”: “edited to within an inch of its life so no parents can possibly be offended” Iain Paton, writer

“for fans of [insert bestselling author name]”: “Normally eat smoked salmon? Try some tinned” Rhian Davies, judge for CWA John Creasey (New Blood) Dagger.

“has worked as a gravedigger, ambulance driver, and llama-shearer”: “had a gap year” Christopher Wakling, author of The Devil’s Mask and other novels

“Here are all my corrections!”: “(Except all the ones I’m going to email you everyday until sign off date.)” Cathy Hurren, production editor and MA student

“I’m hard at work”: “I’m on Twitter” David Hebblethwaite, critic and blogger

“’I’m under such pressure for space”: “It didn’t deserve a review on my page” MaryB (@marysbookstuff on Twitter), “many hats.”

“in their own words”: “in the ghostwriter’s words” Iain Paton, writer

“Just a couple of tiny changes needed”: “I’m about to send you 27 pages of edits.”  Jill Mansell, author of A Walk in the Park and other novels

‘”literary-commercial cross-over”: “Has a plot but not too many adverbs” Nina Bell, author of Lovers and Liars and other novels

“The manuscript is nearly finished”: “I’m up to chapter 3” Karen Wheeler, former fashion editor of a British newspaper and the author of Tout Sweet: Hanging Up My High Heels for a New Life in France and other books.

“The new Tom Clancy”: “Jane’s Military technical specifications with occasional action” Iain Paton, writer

“No woman has nipples like strawberries: “I don’t get out much” Martin Pilcher (Igor Zap), writer

“The novel never quite reached the huge potential of its promise”: “Your pitch letter was better than the book” Jonny Geller, literary agent

“Sorry but our list is currently closed”: “We are too busy chasing celebrity deals to bother with hoi-polloi”  Carole Matthews, author of Wrapped Up in You and other books

“There is such excitement in-house”: “My assistant loved it” Jonny Geller

“This novel really challenges convention”: “including spelling and basic grammar” Phoenix Yard Books, an independent children’s publisher

“This doesn’t fit in my current list”: “The restraining order is in the post” Cath Bore, writer

“We’re not sure a head shot will work on the jacket”: “Look in a mirror” Christopher Wakling , novelist

“We’ve changed the pub date to give the book the best exposure”: “We’ve f*cked up the schedule.” Jane Judd, literary agent

“You seem to have fallen through the net”: “We don’t send cheques unless we’re forced to.” Rosy Cole, author of The Wolf and the Lamb

“Your novel isn’t right for us at this time” = “or any time luv” Cath Bore

Janice Harayda has been the book columnist for Glamour, the book editor of the Plain Dealer, and a vice-president of the National Book Critics Circle. One-Minute Book Reviews is ranked one of the top 40 book blogs by Technorati and top 40 book-review blogs by Alexa Internet was named one of New Jersey’s best blogs by New Jersey Monthly.

You can follow Jan (@janiceharayda) on Twitter by clicking on the “Follow” button in the right sidebar.

www.janiceharayda.com