On Friday I’ll have another post in my “Backscratching in Our Time” series, which calls attention to authors who praise each other’s books. In the meantime, I found an interesting comment on this sort of logrolling on the site for literary agent Nathan Bransford.
Lauren Baratz-Logsted wrote a lively guest post for Bransford about dust-jacket blurbs that dealt in part with the question: Whom should you ask for these? She advised against putting an all-points-bulletin on your Web site* seeking people who might like to compare you to Lord Byron or Joan Didion, then added:
“I’ve also seen novices offer publicly, ‘Hey, if anyone wants to blurb my book, I’ll blurb theirs!’ Again, please don’t do this. It’s unprofessional in so many ways. For starters, there’s already an unpleasant impression in some circles that blurbing is a corrupt process involving log-rolling and political back-scratching and every other awful name you can think up for it. Don’t help perpetuate that negative perception. Further, let’s say Ian McEwan or Nora Roberts – or why not both? – are the sort of authors you’re going after. No offense, but do you really think it’s going to influence their decision, the promise that you’ll gladly blurb them in return?”
If you’re wondering why it’s unprofessional, the simplest answer is: It’s a conflict of interest — or the appearance of one — and as such could damage your credibility and that of the other party to the horse-trading.
*I agree with this only under some circumstances, but Baratz-Logsted made a good case for her view.
© 2009 Janice Harayda. All rights reserved.