On this site I focus on the quality of the writing in books and generally avoid reporting on unrelated publishing news or gossip. But an article in today’s New York Times involves a trend that’s been on my mind for years: the proliferation of imprints at major publishing firms.
Many of the new imprints bear the names of their editors. And — to oversimplify a bit — they allow the editors to go out on a limb and buy books that reflect their tastes even if others at their firms dislike them. That freedom is in theory a good thing, because it allows editors to acquire worthy books that may be too narrow to appeal to staff members who might otherwise have to sign off on them. And some imprints have a longstanding reputation for high quality, such as the Margaret K. McElderry children’s imprint at Simon & Schuster.
But named imprints can also remove some of the checks-and-balances at publishing firms. And recently they have produced at least two books so tarnished by questions of credibility that they should never have been published in the form in which they reached stores: James Frey’s A Million Little Pieces (from Nan Talese Books at Doubleday) and Ishmael Beah’s A Long Way Gone (from Sarah Crichton Books) at Farrar, Straus & Giroux.
I won’t belabor this point here, but if you’re interested in imprint blight in book publishing, I’ve put up a series of tweets about them on my Twitter feed. Thanks for visiting One-Minute Book Reviews.