A while back I reviewed a quirky book called The 101 Most Influential People Who Never Lived (Harper, 2006), which ranked fictional characters in order of their social and historical importance. The Marlboro Man took the No. 1 spot for his role in changing how people saw a cigarette formerly marketed to women: “Marlboro’s new image boosted its sales four-fold from 1955 to 1957, and by 1972 it had become the top cigarette brand both in the nation and the world.”
Where does St. Valentine rank? He comes in 58th, say Allan Lazar, Dan Karlan and Jeremy Salter. As if you didn’t know, they argue in part that he boosts the economy by contributing sales of “flowers, greeting cards, jewelry, and condoms.” They also give a good summary of one of the better known stories about him:
“The most frequently told legend holds that in 270, during the time of Emperor Claudius II, a priest named Valentine lived in Rome. Claudius felt that married men made poor soldiers because they would not want to leave their families for battle. The emperor needed soldiers, so Claudius is reported to have issued an edict forbidding new marriages.
“Valentine supposedly violated the ban and secretly married couples. For this, the Romans threw him in jail. While there, Valentine allegedly fell in love with his jailor’s blind daughter, and it was said he miraculously cured her. But when their illicit love affair was discovered, the Romans had him beheaded. On the morning of his execution, the 14th of February, he purportedly sent the girl a farewell message signed, From your Valentine. Sometime later, the miraculous cure helped qualify him for sainthood.
Who are the other fictional characters who made the Top 5 along with the Marlboro Man?
© 2009 Janice Harayda. All rights reserved.