One-Minute Book Reviews

February 2, 2009

How Great Books Got Their Titles — When ‘The Grapes of Wrath’ Was ‘Angry Raisins’ — André Bernard’s ‘Now All We Need Is a Title’

Filed under: Nonfiction — 1minutebookreviewswordpresscom @ 1:07 am
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F. Scott Fitzgerald took his editor's advice, but many authors didn't.

Alfred A. Knopf urged Dashiell Hammett to change the title of The Maltese Falcon because he thought “falcon” might be hard for people to pronounce. The staff at Harper Brothers protested when Eugene O’Neill handed in Mourning Becomes Electra, a trilogy that later helped him win the Nobel Prize, because they believed the reference to Agamemnon’s daughter was too obscure. And the editor Max Perkins talked F. Scott Fitzgerald into calling his greatest novel The Great Gatsby instead of Trimalchio in West Egg (or at West Egg), perhaps fearing that few would recognize the name of a character in Petronius’s Satyricon.

Stories like these abound André Bernard’s ‘Now All We Need Is a Title: Famous Book Titles and How They Got That Way (Norton, 127 pp., $11, paperback), an engaging collection of anecdotes and commentary about how well-known books got their titles. A former Book-of-the-Month Club editor who worked in publishing for 25 years, Bernard covers more than 100 books that range from classics to late 20th-century bestsellers like Sue Grafton’s Kinsey Millhone mysteries, each of which has a letter (“A” Is for Alibi, “B” is for Burglar) in title.

Many of the stories in Now All We Need Is a Title involve misguided efforts by editors to overrule authors. But Bernard shows that translators, book clubs and others can also do damage. John Steinbeck loved the title of The Grapes of Wrath, inspired by a line in “The Battle Hymn of the Republic.” He didn’t live to see the translation published in Japan, where his widow, Elaine, found the book being sold as Angry Raisins.

This is the first in a series of posts that will appear this week on some of my favorite books.

© 2009 Janice Harayda. All rights reserved.

www.janiceharayda.com

3 Comments »

  1. A fast food chain selling a hamburger with jalapeno peppers in it has named their concoction the angry burger.

    The notion of angry raisins offers wonderful opportunities, as in Kellogg’s new hot cereal Angry Raisin Bran – it keeps you regular with a vengeance.

    Okay, I obviously started drinking Scotch way too early today and have digressed sharply from the intent of the post. :-(

    Malcolm

    Comment by knightofswords — February 7, 2009 @ 2:16 pm | Reply

    • Funny, I saw those burger ads but never made the connection. Thanks for pointing it out, Malcolm. Angry Raisins does raise wonderful possibilities …

      Comment by 1minutebookreviewswordpresscom — February 7, 2009 @ 6:50 pm | Reply

  2. Nice blog here. My English teacher (high school) once told us that story about The Angry Raisins, but she said “Raisin,” and told us that it was a friend of hers who found the book being sold that way in Japan. So I guess this could be one of those urban legends that are true, but adopted into one’s own experiences. I never forgot it, and thus just wrote about it.

    I could not have imagined reading anything having to do with Gatsby under a title containing “West Egg.” Bleh.

    Comment by UmmFarouq — June 5, 2009 @ 1:50 pm | Reply


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