The Ethics of Book Blurbing: What’s OK and What’s Not? A Survey

George Orwell called blurbs “disgusting tripe.” What do you say?

By Janice Harayda

A publisher who was trying to promote a book once asked the late novelist Beryl Bainbridge for a quote about it. “Just say whatever you want,” she replied. Few novelists might allow publishers such liberties. But blurbs lend themselves to a host of questionable practices, as George Orwell understood when he called them “disgusting tripe.” Authors trade blurbs. Editors pressure writers they edit to provide them for other writers they edit. Commercial services sell blurbs to authors who have no obligation to disclose that they paid for the praise on their dust jackets.

What’s ethical and what’s not? On Saturday I’ll be speaking about the politics of blurbing and reviewing at the Biographers International conference in New York, and I’d love to know your answers to the questions below. On the following survey, a “blurb” means “praise solicited by an author, editor or publisher before the publication of a book” (not praise extracted from a review after it appears). Please answer any or all of the questions that interest you in the Comments below or tweet them to me at @janiceharayda. Thank you!

Is it ethical for authors to:
provide blurbs for books they haven’t read?
trade blurbs with other authors?
charge a fee for providing a blurb?
accept non-cash favors (such as sex, gifts or meals) in exchange for blurbs?
provide blurbs for authors edited by their editor or represented by their agent?
solicit blurbs from friends, relatives or other groups?
provide blurbs for books they dislike in order to help a friend?

Is it ethical for editors or publishers to:
ask authors whom they publish to provide blurbs for other authors they publish?
add exclamation points or other punctuation to blurbs?
take blurbs out of context in ads – for example, by using only a few words from a long blurb?

Is it ethical for journalists and bloggers to:
quote from a blurb without saying who gave the blurb – for example, by using phrases like “has been compared to” without saying who made the comparison?
review books for which they provided blurbs?

You may also want to read “Backscratching in Our Time,” a long running series on One-Minute Book Reviews that calls attention to authors who praise each other’s books in blurbs or elsewhere.

Janice Harayda is an award-winning journalist and novelist who has been the book editor of the Plain Dealer in Cleveland and a vice-president of the National Book Critics Circle.

(c) 2013 Janice Harayda. All rights reserved.

John Kenney’s Romantic Comedy, ‘Truth in Advertising’

A lovelorn copywriter confronts his father’s death as he races to create a Super Bowl spot

Truth in Advertising. By John Kenney. Touchstone/Simon & Schuster, 308 pp., $24.99.

By Janice Harayda

Two kinds of creative people work in advertising, the hero of John Kenney’s first novel observes: “Those who think they’re smarter than the client and those who are successful.” It’s an old joke, but Kenney puts spring its step in this romantic comedy about a lovelorn copywriter at a high-flying New York agency.

At the age of 39, Finbar Dolan is recovering from a broken engagement when he faces back-to-back crises during an unlucky holiday season in the age of iPods and eight-dollar cupcakes. Fin and his colleagues are racing to produce a Super Bowl commercial for “the world’s first eco-friendly, one-hundred-percent biodegradable diaper” when he learns that his estranged father is dying. This setup invests Truth in Advertising with a staple of the modern romantic comedy, a hero with a more urgent goal than finding love, and the plot borrows a few clichés from that cinematic genre. If you can never have too many of those scenes in which two characters ultimately confront their feelings for each other in an international departures terminal at a packed airport, this book is for you. The novel also appears to pander to Hollywood with an episode in which a lawyer summons Fin and his siblings to his office for a “reading of the will,” an act that today occurs mainly in movies.

But Kenney satirizes with a sure hand the profession in which he worked for 17 years. His lovers’ follies pale beside those of his clients, account executives, creative directors, office assistants and “insufferable human resources women with their easy detachment and heartless smiles,” who say things like: “You’re eligible for Cobra and the family plan is only $1800 a month.” And he gives his narrator an appealing wistfulness that suggests the cost of years of artistic and moral compromises. For all of his encounters with celebrity endorsers like Gwyneth Paltrow, Fin remains a man who has had enough illusions knocked out of him that he no longer fantasizes that the producer Aaron Sorkin will see his work and demand to know who wrote it: “There’s a voice beneath the mail-in rebate copy that feels very fresh to me. Who is this guy?’”

Best line: “They call us creative. Baloney. The inventor of the corkscrew was creative. The irony of advertising – a communications business – is that we treat words with little respect, often devaluing their meaning. The all-new Ford Taurus. Really? Five wheels this time?’

Worst line: “Every one changed their own baby’s diaper.” This line refers to a group of that consists only of women. “Every one changed her own baby’s diaper” would have been smoother and more precise.

Published: January 2013

About the author: Kenney worked at the Ogilvy & Mather agency and contributes to The New Yorker.

Watch the trailer for Truth in Advertising. Or read more about the book on the publisher’s website, which includes an excerpt.

Jan will cohost a Twitter #classicschat on The Great Gatsby on Friday, May 10, at 4 p.m. ET at which the novelist Alexander Chee will discuss F. Scott Fitzerald’s masterpiece. Please join us! You can follow Jan on Twitter by clicking on the “Follow” button in the sidebar on this page. She is an award-winning journalist who has been the book editor of the Plain Dealer in Cleveland.

© 2013 Janice Harayda. All rights reserved.
www.janiceharayda.com

A Twitter Chat About ‘The Great Gatsby’ on May 10

What’s so great about The Great Gatsby? F. Scott Fitzgerald’s novel centers on a pathological liar who invents an opulent life for himself in the hope of winning an unworthy woman. Yet for all its bleakness, the book has never lost its hold on Americans, who will see it in a new incarnation when the Baz Luhrmann movie version starring Leonardo DiCaprio opens next week. Kevin Smokler and I will talk about The Great Gatsby with the novelist and professor Alexander Chee at #classicschat on Twitter on Friday, May 10, at 4 p.m. ET. Chee is the author, most recently, of The Queen of the Night, forthcoming from Houghton Mifflin Harcourt. Please join us on Twitter for a lively conversation about the book that the English literary critic John Carey has called “perhaps the supreme American novel.”

Louisa Hall’s ‘The Carriage House’ – A Suburban Philadelphia Story

A family tries to save a decaying carriage house in a suburb in which “the neighborhood association is the UN”

The Carriage House: A Novel. By Louisa Hall. Scribner, 281 pp., $26.

By Janice Harayda

An old joke says: “Why do tennis players make bad spouses? Because love means nothing to them.”

That quip seems at first to describe William Adair, a former club tennis champion on the Philadelphia Main Line who in Louisa Hall’s first novel entrusts the care of his Alzheimer’s-stricken wife to a devious Australian aide. William begins to change after he has a stroke and his three adult daughters carry on his fight to save from demolition a decaying family carriage house that neighbors see as a rodent-infested eyesore. Can he hold on to a cherished symbol of his once-grand clan? If not, what can replace it in his affections?

These questions play out in a well-observed novel of contemporary suburban manners with undertones of neo-Gothic melodrama. William’s mentally adrift wife holes up in an upstairs room of their house “like a benign Mrs. Rochester,” a simile that suggests the influence of Jane Eyre on the plot.  But Hall borrows less aggressively from Charlotte Brontë than from Persuasion, Jane Austen’s autumnal tale of woman who reconnects with a suitor she had spurned years earlier. The commingled effect of the two classics on the novel resembles that of strangers making polite conversation at cocktail party: They get along well enough but don’t engage deeply with each other.

The Adairs’ battle to save their carriage house revives the connection between William’s daughter Diana, a tennis prodigy turned architecture-school dropout, and Arthur Schmidt, a high school sweetheart who has become a successful restaurateur in the years since she broke off their engagement. In a book inspired by Persuasion, there exists little double about how this reunion will end. But while Austen writes mainly from the point of view of her heroine, Anne Elliot, Hall tells her story from the shifting perspectives of members of the Adair household. This kaleidoscopic approach allows for a multifaceted view of the family’s plight but limits the development of any of its characters. And it gives much less emotional weight to the relationship of Diana and Arthur than Persuasion does to the romance between Anne Elliot and Frederick Wentworth.

The appeal of The Carriage House lies not in deep characterizations or suspense but in its nuanced attention to the contradictions of an ostensibly genteel suburb in which people act, when the stakes are high “as though the neighborhood association is the UN, and war is imminent, and sacrifices are necessary.” Like Penelope Lively, Hall has keen sense of the weight of history on families. She shows a clan that faces, over a sixth-month period, a conflict larger than any member: the clash between its well-ordered past and the new social free-for-all that it must navigate.

Hall filters some of the incongruities that confront her characters though Margaux’s Australian caregiver, Louise Wilson, who finds solace in trips to a CVS store near the Adairs’ home in the fictional suburb of Breacon. “In CVS, the endless helpful products soothed Louise,” Hall writes. “There were solutions for everything: for calluses and corns, blocked sinuses and acid reflux, acne and rosacea, overthick eyebrows and ingrown hairs. … there were whole aisles set aside for the achievement of physical numbness.” Such gently satirical passages are long way from Austen’s biting wit, but they show a fine eye for absurdities as close as the nearest drug store.

Best line: “Louise watched her tan fading a little bit each day and was filled with a muted version of despair that manifested itself as a constant desire to drive to CVS, where she wandered among fluorescent aisles searching for the perfect product. …

“In CVS, the endlessness of helpful products soothed Louise. There were solutions for everything: for calluses and corns, blocked sinuses and acid reflux, acne and rosacea, overthick eyebrows and ingrown hairs. … there were whole aisles set aside for the achievement of physical numbness.”

Worst line: No. 1: “The boredom was literally killing her.”  No, it wasn’t. No. 2:  “She took her by the wrist and literally dragged her up to Izzy’s room, where Izzy was sitting at the desk, peering out the window like a cat watching a bunch of crippled canaries.”  “Literally” is redundant, and the use of “cat” and “canary” in the same breath is clichéd and strained.

Published: March 2013

About the author: Louisa Hall is a poet who lives in Los Angeles. She grew up in Haverford, PA.

You can follow Jan on Twitter by clicking on the “Follow” button in the sidebar on this page.

© 2013 Janice Harayda. All rights reserved.

www.janiceharayda.com

A Theater Critic Celebrates the Best Broadway Musicals of All Time

“No gags, no girls, no chance of success.” – A producer after seeing Oklahoma!

The Sound of Musicals. By Ruth Leon. Oberon Masters Series/Oberon, 128 pp., $20.95.

By Janice Harayda

Oh, what a beautiful mornin’ it must have been when the phrase “Broadway musical” meant Oklahoma! and not “jukebox tunes strung on a plot with clothespins.”

In this collection of brief and graceful essays, the longtime theater critic Ruth Leon celebrates 10 20th-century shows that left an enduring mark on their art form: three that “almost everybody agrees” are the best musicals of all time – Guys and Dolls, My Fair Lady and West Side Story – and seven others: Fiddler on the Roof, Gypsy, Oklahoma!, Showboat, Sweeney Todd, South Pacific and Sunday in the Park With George. Her essays resemble after-theater conversations at Sardi’s with a charming host who exudes an infectious admiration for her subject. They brim with anecdotes about show-business people like the stripper Gypsy Rose Lee, whose memoir inspired Gypsy and who “rode around in a maroon and gray Rolls Royce with her initials in gold on the door.”

Leon focuses on original productions and avoids delving into the interpretations of musicals mooted in revivals and movie versions. She doesn’t quite convey why critics regard Sondheim so highly when many people find it hard to sing any of his songs except “Send in the Clowns.” And while she says she has selected titans that “changed the way we think about musical theater,” she ignores the seismic effects rock musicals like Hair, Grease and Jesus Christ Superstar, the ancestors of all those jukebox productions like Mamma Mia! and Jersey Boys.

But Leon excels at describing the themes of her chosen shows, or what they are “about” on a deeper level than that of plot. “Guys and Dolls is an inverted morality tale, growing out of Damon Runyon’s close-up knowledge of the streets of New York, and a fable with a point – that good and evil certainly exist, but not necessarily in the places we have learned to look,” she writes. Oklahoma! “appears to be about whether Curly or Jud is going to take Laurey to the picnic,” but that’s just the story line of the show: “What it’s really about is what it means to be American, what the poet Carl Sandburg called ‘the smell of new-mown hay on barn-dance floors.’” Leon’s willingness to grapple with such themes is an increasingly rare  virtue as theater reviews become ever-more plot driven. This book may be an appreciation great musicals, but it is also a model of good theater criticism – an art form as endangered as the Broadway musical.

Best line: The producer Mike Todd reportedly said, when he saw Oklahoma! before it opened in New York: “No gags, no girls, no chance.” The musical ran for more than five years on Broadway, won a special Pulitzer Prize, and became for its day “the gold standard, the show by which all others would be judged.”

Worst line: “Across 400 years Shakespeare continues an ongoing dialogue with those who perform his plays and can tell them, if they will listen, exactly what he wants from them.” True, but that “continues” makes the “ongoing” redundant.

Published: 2010 (Oberon Books hardcover edition).

Furthermore: Leon is a columnist for Playbill who has written theater criticism for the European edition of the Wall Street Journal and other publications.

You can follow Jan on Twitter by clicking on the “Follow” button in the sidebar on this page.

© 2013 Janice Harayda. All rights reserved.
www.janiceharayda.com

Francesca Segal’s Award-Winning First Novel, ‘The Innocents’

“Any Jewish holiday can be described the same way. They tried to kill us. They failed. Let’s eat.”  

The Innocents. By Francesca Segal. Voice/Hyperion, 282 pp., $25.95.

By Janice Harayda

Francesca Segal airlifts the plot of The Age of Innocence from New York to London in this tale of young Jews whose mating habits, like their Friday-night dinners, tend to be “Ashkenazi by way of Marks & Spencer.”

Anyone who has read Edith Wharton’s book may see much of the action coming and hear an echo of its theme — the power of tribal customs to thwart individual desires — in its namesake. But Segal finds an inspired setting for her first novel in the endogamous world of well-to-do Jews who eddy around Golders Green in the age of iPods and Bernie Madoff.

The young lawyer Adam Newman has just become engaged to the sweet but unimaginative Rachel Gilbert when he falls under the spell of his fiancée’s glamorous and dissolute cousin, who has arrived from New York amid rumors of a scandal. Like Wharton’s Newbold Archer, Adam would rather dabble in love than embrace it, so the outcome of his attraction is never really in doubt. And the appeal of his story lies not in high suspense but in its intelligent and gently satirical portrait of the food-rich rituals that sustain or stifle its characters: the circumcisions, Purim parties, Shabbat dinners, Yom Kippur break fasts, and vacations at Red Sea hotels with buffet tables that serve chocolate mousse in champagne classes at 8 a.m. “Any Jewish holiday can be described the same way,” Rachel’s father says. “They tried to kill us. They failed. Let’s eat.” If that sounds glib, a survivor of Bergen-Belsen gives it context when she explains calmly why she doesn’t fast on Yom Kippur. “I have fasted,” she says, “enough days in my lifetime.”

Best line: No. 1: “Ha. God. For someone who does not exist He has caused me a great deal of trouble.” Ziva Schneider, Rachel’s grandmother No. 2: “the menu was traditional Ashkenazi by way of Marks & Spencer.” No. 3: “Just as when he spoke to Nick Hall, he had the sense of other Londons swirling past and beneath and above him of which he was only liminally aware.”

Worst line: From the moment that a Jewish son enters secondary school, “there is the constant anxiety that a blue-eyed Christina or Mary will lure him away from the tribe.” This lightly satirical line may be true, but Mary fell out of favor as a name for Christian girls a half-century ago.

A reading group guide with discussion questions for The Innocents appears on the publisher’s site.

Published: June 2012 (Voice/Hyperion hardcover), paperback due out in May 2013.

Furthermore: The Innocents won the most recent National Jewish Book Award for fiction in the U.S. and the Costa first novel prize in the U.K. You’ll find more on The Age of Innocence in an excellent blog about the book by Liverpool Continuing Education students. Segal talks about The Innocents and its Costa award in an interview with Simon Round.

You can follow Jan on Twitter by clicking on the “Follow” button in the sidebar at right.

(c) 2013 Janice Harayda. All rights reserved.
www.janiceharayda.com

‘Good Books Are All Too Rare’ – Quote of the Day / John Sledge

Few book critics for U.S. newspapers write well enough to tempt publishers to issue collections of their reviews. The exceptions include John Sledge, who spent 17 years as the books editor of the Mobile Press-Register before that former daily switched to a three-day-a-week print run in 2012. The University of South Caroline Press has just published a collection of Sledge’s literary essays and reviews, Southern Bound: A Gulf Coast Journalist on Books, Writers, and Literary Pilgrimages of the Heart, in April. The book includes this quote:

“Good books are all too rare; flawed ones, common; and terrible ones, ubiquitous.”

A Twitter Chat About ‘The Age of Innocence’ Friday With Award-Winning Novelist Francesca Segal

On Friday I’ll be cohosting a Classics Chat on Twitter about Edith Wharton’s The Age of Innocence, a Pulitzer Prize-winning novel about a Polish countess whose arrival threatens to disrupt the lives of the social elite in post-Civil War New York. Please join Kevin Smokler (@weegee) and me (@janiceharayda) at 4 p.m. ET, 9 p.m. GMT, on March 22 at #classicschat to discuss this great book. Kevin wrote Practical Classics: 50 Reasons to Reread 50 Books You Haven’t Touched Since High School, which includes an essay on the book. He and I will be talking about The Age of Innocence with Francesca Segal (@francescasegal) who won the 2012 Costa First Novel Award and the National Jewish Book Award for fiction for The Innocents, inspired by Wharton’s book.

Jon Klassen’s ‘This Is Not My Hat’ – 2013 Caldecott Medal Winner

A picture book that works as a crime story, a Robin Hood tale with a twist, and a critique of capitalism in an age of banking scandals

This Is Not My Hat. By Jon Klassen. Candlewick, 40 pp., $15.99. Ages 4 and up.

By Janice Harayda

A small fish appears to suffer an unfair punishment for the crime of stealing a blue derby hat from a much bigger fish in this undersea suspense tale that won the 2013 Caldecott Medal. Jon Klassen’s noir-ish pictures serve as a witty a counterpoint to the thief’s tragicomic rationalizations for the snatch, which include: “It was too small for him anyway. / It fits me just right.”

But the big fish is hardly a passive victim. He takes swift and pitiless revenge for his loss, and the hat does fit the smaller creature better. Had the big fish stolen it? Was the theft an act of reclamation? Klassen leaves the questions open. And the moral uncertainty allows the story to work on several levels: as a mystery, a Robin Hood tale with a twist, and a critique of bullying or capitalism in the age of Enron and banking scandals in which small investors have paid for the crimes of larger predators.

Rarely do picture books of such high artistry allow for so many levels of interpretation or so successfully flout the picture-book convention that calls for an unambiguously happy ending. Along with it’s author’s earlier I Want My Hat Back, This Is Not My Hat establishes Klassen as an heir to the grand tradition of Maurice Sendak, Chris Van Allsburg, Tomi Ungerer and other artists who fearlessly have broken ground while retaining a sense of fun that appeals to children and adults alike.

Best line/picture: All. But Klassen has noted rightly that the drama begins when the eyes of the big fish pop open after the smaller one says that the hat-wearer “was asleep” at the time of the theft “probably won’t wake up for a long time.”

Worst line/picture: None.

Published: 2012

Furthermore: This Is Not My Hat won the 2013 Caldecott Medal, given by the American Library Association to “the most distinguished American picture book for children.” Klassen, who lives in California, talks about the book in a brief video. Many critics, including Roger Sutton in the New York Times Boook Review, have referred to the small fish as a “he” when the sex of the fish is unidentified and girls can wear derby hats, too.

Jan is an award-winning journalist who has been the book editor of the Plain Dealer in Cleveland and a vice president of the National Book Critics Circle. She cohosts a monthly conversation about classic books on Twitter at the hashtag #classicschat.

© 2013 Janice Harayda. All rights reserved.
www.janiceharayda.com

‘Being Dead Is No Excuse’: An Irreverent Guide to Southern Funerals

A witty guide to avoiding gaffes like letting people sing “Now Thank We All Our God” as your casket rolls in

Being Dead Is No Excuse: The Official Southern Ladies Guide to Hosting the Perfect Funeral. By Gayden Metcalfe and Charlotte Hayes. Miramax, 243, $19.95.

By Janice Harayda

A certain kind of Southern woman would rather die than not have tomato aspic at her funeral. She tolerates churches that don’t allow eulogies because she believes God “doesn’t need to be reminded” of the deceased.  And she knows that next to the aspic, it is the hymns that make or break a Southern funeral: You can’t miss with a “stately and wistful” chart topper like “Oh, God, Our Help in Ages Past,” but nobody wants to go out to “Now Thank We All Our God.”

Any self-respecting Southern woman knows that being dead is no excuse for bad form, and this sparkling guide boldly takes on delicate issues such as: Is it proper to use the euphemism “loved one” in a death notice? (No, it’s “tacky.”) What flowers should you avoid? (“A ‘designer arrangement’ that turns out to be a floral clock with the hands stopped at the time of death.”) Should you adopt recent innovations such as having pallbearers file past the coffin, putting their boutonnières on it? (“Funerals are emotional enough to begin with – why do something that is contrived to tug at the heart?”)

More than an irreverent etiquette guide, Being Dead Is No Excuse abounds with tips on keeping a “death-ready” pantry and with recipes for Southern funeral staples such stuffed eggs, pimiento cheese, chicken salad, caramel cake and pecan tassies. But noncooks needn’t fear that this book has nothing for them. It’s comforting that if Northern funerals increasingly resemble New Year’s Eve parties with balloons and Led Zeppelin’s “Stairway to Heaven,” die-hard Southerners treat death with respect. For all its wit, this book develops a theme that  transcends geography. You may have no strong feelings for the deceased, the authors say, but you can still have grace: “A funeral reception is not a cocktail party. We want people to feel comfortable, but we want them to remember that they’re there because someone has died.”

Best line: No. 1: ““You practically have to be on the list for your second liver transplant before a Southern Episcopalian notices that you’ve drunk too much. They’re not called Whiskypalians for nothing.” No. 2: “Pimiento cheese might just be the most Southern dish on earth. Pimiento cheese has been dubbed ‘the paste that holds the South together.’”

Worst line: “We always say how much we admire her because she always holds her head up high, even though her mother ran away with the lion tamer in a traveling circus.” That sentence didn’t need more than one “always.” And is anyone today old enough to have a parent who even remembers traveling circuses with lion tamers?

Published: 2005

Furthermore: Gayden Metcalfe and Charlotte Hayes have spent much of their lives in the Mississippi Delta. They also wrote Someday You’ll Thank Me for This: The Official Southern Ladies Guide to Being a Perfect Mother (Hyperion, 2009).

Jan and Kevin Smokler will be cohost a Twitter chat on Sylvia Plath’s The Bell Jar today, Feb. 22, at 4 p.m. ET, 9 p.m. GMT. Please join us at the hashtag #classicschat on the last Friday of each month.

© 2013 Janice Harayda. All rights reserved
www.janiceharayda.com